History of the market
The FPFM began in September of 1992 as a one-time “Harvest Market,” with farmers and local restaurants gathering on a Sunday morning in the middle of the Embarcadero roadway. Only three years earlier, a two-tiered freeway ran along this roadway, separating the city from its waterfront and the historic Ferry Building. The 1989 Loma Prieta earthquake buckled a portion of the freeway, and with its removal came the opportunity to re-envision the waterfront.