The market community
The market is a place where urban and rural communities connect and people meet to shop, socialize and celebrate their love of good food. Direct marketing encourages interaction between shoppers, farmers, vendors, visitors and chefs. Farmers get feedback directly from their customers and sometimes even grow items at the specific request of a home cook or professional chef; they also benefit by taking home more of each dollar that is spent at the market. Urban shoppers see the faces of the people who grow the food they eat, and ask questions about how the food is grown.